Facebook Claims It Won’t (!) Use Libra Payments Data For Personalized Ad Targeting
Facebook claimed that it wouldn’t mingle the users’ Libra payments with their personal Facebook data, meaning that payment information won’t be used for personalized ad targeting. In our research article we assumed that, hypothetically, the availability of transactional data of actual purchases would allow Facebook to create a nearly perfect ad targeting engine based off of actual consumption preferences and likes of every user.
Even though Facebook has promised that it won’t abuse its power in this respect, let’s not forget that, by the end of the day, ad targeting is a primary revenue source for Facebook, and Libra creates a very tempting opportunity to increase its ad revenues substantially.
*To your investing success,*
*Monfex*